QUICK RESPONSE: HTML5
For years, Adobe Flash has been the standard of multimedia on the internet but its position has been questioned for security concerns. Websites have been heavily dependent on Flash for some time but rivals have popped up in recent years, leading several companies to change to HTML5 content instead.
Google Chrome and Firefox automatically block Flash plugins, Google dropped full support of Flash on Chrome at the end of 2016, only allowing it by default on some websites including YouTube, as well Facebook, Twitter, and Amazon.
The world of advertisement banners wasn’t different, for years SWF banners were the standard, and the transitions were painful and the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5. The Anti-flash campaign had begun:
- Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
- Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.
Google labs lunch a quick fix for the many confused flash users. With Swiffy They could convert flash based banner to HTML5.
But it wasn’t a solution to anything complete and optimal, the final HTML file could contain errors and a weight too large for the standards of advertising platforms.
By the beginning of 2017 and as part of the transition of display ads to HTML5. the Swiffy Flash conversion tool was no longer available.
The message was clear: «Today more consumers are using the web in HTML5 compatible environments than Flash-compatible environments. To reach as large an audience as possible, we encourage everyone to transition to HTML5 authoring.»
Developers who currently create Flash SWF files Now have several ways to switch to HTML5 including Adobe Animate and Google Web Designer.
So now we are in a world without Flash, Google has created the best-specialized tool to create a banner in html5, and many times standard for its advertising platforms.
…That’s why Google Web Designer